You're not looking for someone to hand tasks to and hope for the best

You're looking for someone you can actually trust. Someone who gets it, gets you, and just... gets on with it.

Every client I work with gets something different

because every business is different and every brain works differently

What stays the same is this: you hand it over, I handle it, you stop thinking about it.

That's the whole deal.

A reflection in a mirror of a woman in a white dress looking up to the sky holding sunflowers

My Story

woman laughing in the forest wearing a black dress

hey, I'm Laura

The honest version of how I got here involves a call centre, a van in New Zealand, and years of trying to make web design work before I accidentally fell into the thing I was actually meant to do.

I left for Southeast Asia in November 2019, the plan was a year away to get the travel bug out of our system. COVID had other ideas and we ended up in New Zealand for nine months, living in a van, doing 7 weeks of lockdown in a cabin in the middle of nowhere.

I came home wanting more freedom than any office job was ever going to give me. Tried web design, loved the tech, loved the systems, but something was always slightly off.

Then I found VA work. And that was it really. Launched officially in May 2024 and nearly two years later I’ve still got most of my original clients, almost everyone has come through word of mouth, and I wake up every day actually wanting to do my job.

Which, coming from someone who used to sit in a call centre listening to a beep in her ear for 11 hours is not something I take for granted!

WHY ME?

I could tell you I'm reliable, fast, and genuinely good at this

But my clients say it better...

Ilaria said “Laura is an essential part of my business. She is very versatile, very smart, very efficient. You will not regret it.”

Jess said being able to hand over a task without micromanaging every aspect of it was her biggest win. Giordan said I’m basically her business BFF. Lauren said she’s already recommended me to two people and she’d do it again.

I’m not saying this to show off, well maybe I am a bit but the main reason I’m telling you this is because if you’re on the fence, sometimes hearing it from someone who was too is the thing that helps.

You started your business because you're good at something

Not because you wanted to spend your days buried in admin, chasing your own tail, and adding things to a list that never gets shorter.

Let’s sort that out.

Things about me:

I have 37 plants in my flat and I will not be told that it’s too many!

I’m a Leo with Aries moon and rising 🔥

I love nature and wildlife, get me booked on a safari ASAP! 

Oh and I’m lowkey addicted to Quavers. Felt important to include that.

I get outside every single day because it keeps me sane. I don’t work past 5 and I don’t work weekends because if I’m running on empty I can’t show up properly for my clients. Boundaries aren’t a buzzword for me, they’re just how this works.